Tracey Gilbert-Falconer This means Tracey is in charge of the team that raises the money so we can do our work. She also makes sure that people know all about AFK. Tracey has 17 years fundraising experience. She has been Fundraising and Communications Director since 2013. She specialises in Direct Marketing and Individual Giving and has a Professional Diploma from the Insitute of Direct and Digital Marketing. Tracey has worked for AFK since 2007 and previously worked at The Children's Society.